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Friday, 15 January 2010

Victorian Government urges Victorians to travel in Victoria

By Darren Stones

The latest tourism figures released by Tourism Australia reveal that tourism in Victoria dropped 7 per cent over the past year. In response to the figures, the Victorian Government has urged Victorians to travel within Victoria for the summer holidays.

Tourism Minister Tim Holding said the statistics revealed that Victoria performed better than New South Wales, Western Australia and Tasmania, but declined in line with the national average.

Beechworth, Victoria, Australia, Ford Street, autumn IMG_9901_Beechworth
Ford Street, Beechworth
Photo: Darren Stones

Mr Holding said the "Labor Government continues to support tourism in Melbourne and regional Victoria helping to boost economic activity and protect local jobs.”

Mr Holding said despite the disappointing figures, Victoria continues to show "resilience in the face of the Global Financial Crisis, the devastating Black Saturday bushfires and swine flu."

“Tourism operators around Victoria are facing a challenging summer so we need to get out into the regions and experience the many great things there are to do right here in our wonderful State," Mr Holding said.

The Victorian Government is currently promoting the spa experiences offered in Daylesford, with a $7.3 million advertising campaign underway. The campaign is designed to attract visitors to Victoria.

Lake Daylesford, Daylesford, Victoria, Australia IMG_5365_Daylesford
Lake Daylesford
Photo: Darren Stones

The Victorian and Federal Government is investing $10 million to lure visitors to regions affected by the Black Saturday bushfires said Mr Holding.

Information sourced from Tourism Victoria.

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